As a fellow SaaS CEO, I understand that building and delivering a positive reputation and brand drives revenue. On the surface, this sounds like a simple and relatively straightforward task: provide a good product, take care of your customers, and deliver on the promise you made to customers. What I discovered as an executive at Accenture is that no matter how capable your SaaS product is, if you can’t effectively and efficiently onboard a customer, the reputation and revenue from your product are at significant risk. This is why I cofounded Zengines.
The Onboarding Devil is in the Data Conversion Details
Data conversion is rarely the first concern for a CEO, but understanding how this seemingly “in the weeds detail” is a strategic risk for your revenue is the purpose of this blog. We conducted a survey, and two major items jumped out:
- 68% of customers say converting data from old systems is the #1 challenge for moving to new platforms.
- Over 90% said they are converting/consolidating data from multiple systems when they deploy a major new SaaS platform.
The “so what” is your reputation and revenue are at risk when you (or your partner) do not successfully onboard your customer’s required data to your SaaS platform to deliver the expected value to your customers. Three fundamental issues complicate the task of data conversion:
- Manual guesswork: Data from multiple systems must be mapped and aligned in format or structure to be directly imported to your SaaS platform, this is manual, slow, and laborious guesswork.
- Lack of experienced resources, especially when you need them: The skill sets and people required to accomplish this critical task are rare resources and are only scalable with some automation assistance.
- Lack of repeatability: Because data conversions are a detail-oriented task requiring contextual understanding, onboarding teams will recreate the wheel each time.
Why Data Conversion is a Good Task For AI
We started using AI at Zengines long before AI became the year's buzzword. Pattern recognition and anomaly identification are at the heart of the data conversion process, which is ideal for an AI-based tool. Zengines AI helps you accelerate and scale onboarding, whether your professional services teams, a Big Four consulting firm, or another partner is implementing your platform. Our system automates the data mapping and transformation rules, identifies anomalies, lets the experts confirm and augment the transformation changes required, and executes the data conversion to create a successful onboarding process.
Data Conversion Drives Revenue Generation
Every legacy platform integrated into your platform is more revenue for your company. This can’t happen without the ability to quickly understand, move, and convert your customer’s data. Whether you get paid by the number of users (Salesforce.com), the number of transactions (Zapier), the number of modules implemented (HubSpot), or the amount of data you manage (Splunk), your revenue growth is limited if the data in legacy systems is not converted to your platform. This is why data conversion drives revenue generation.
Zengines AI-Driven Data Conversion to Accelerate Onboarding
Zengines helps your company deliver your value faster by accelerating onboarding, optimizing your professional services teams, and adding repeatability to the process.
- Accelerate Time to Value - Zengines is an end-to-end data conversion solution that gets the job of data conversion done so customers get to value faster.
- AI-based Data Conversion is 6X Faster - Zengines AI-based automation is 6X faster than traditional CSV file-based data conversion methods.
- Scale Your Limited Resources – Zengines makes data conversion a highly repeatable process to scale your team and optimize resources.
- Optimize and Automate Onboarding – Zengines AI automates the data conversion, including profiling, mapping, loading, and testing data conversion to optimize onboarding.
Conclusion
As CEO, your priority is delivering value to your customer in the best way to enhance your company’s reputation and top- and bottom-line. In that light, this is question you should be asking when it comes to data conversions: is your customer onboarding fast, and repeatable? Zengines is here to achieve that with you.
Caitlyn Truong • Zengines, Inc. • CEO, CO-FOUNDER